CHAVVACOMM
Adom
Sausage
The Growth Problem
Strategic Approach
What We Changed (Execution)
Commercial Results
Impact
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CHAVVACOMM
Adom
Sausage
The Growth Problem
Despite wide distribution, Adom struggled with:
Weak brand recall
Low perceived differentiation
Purchase decisions driven by price, not preference
Strategic Approach
Consumers were not choosing between brands, they were choosing between options.
Adom needed to shift from being “another sausage” to a dependable, everyday choice anchored in taste, trust, and usage moments.
What We Changed (Execution)
Repositioned Adom around home-quality, everyday enjoyment
Simplified packaging hierarchy to highlight quality cues
Built campaigns around real consumption moments (grilling, gatherings)
Supported retail with sampling and POS storytelling
Commercial Results
+27% uplift in retail sales (2 months)
+42% repeat purchase during campaign period
Stronger recognition and consumer recall
Impact
We moved the brand from commodity perception to recognizable choice not by lowering price, but by anchoring quality and everyday use.