Adom Sausage - chavva

CHAVVACOMM

Adom

Sausage

The Growth Problem

Despite wide distribution, Adom struggled with:

Weak brand recall

Low perceived differentiation

Purchase decisions driven by price, not preference

Strategic Approach

Consumers were not choosing between brands, they were choosing between options.

Adom needed to shift from being “another sausage” to a dependable, everyday choice anchored in taste, trust, and usage moments.

What We Changed (Execution)

Repositioned Adom around home-quality, everyday enjoyment

Simplified packaging hierarchy to highlight quality cues

Built campaigns around real consumption moments (grilling, gatherings)

Supported retail with sampling and POS storytelling

Commercial Results

+27% uplift in retail sales (2 months)

+42% repeat purchase during campaign period

Stronger recognition and consumer recall

Impact

We moved the brand from commodity perception to recognizable choice not by lowering price, but by anchoring quality and everyday use.