CHAVVACOMM
Twelve19
The Growth Problem
Strategic Approach
What We Changed (Execution)
Commercial Results
Impact
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CHAVVACOMM
Twelve19
The Growth Problem
Despite having a quality, well-loved product, the brand struggled with low engagement, limited awareness, and inconsistent sales.
Strategic Approach
Narrative Anchoring
Proof-Led Marketing
Content-Driven Authority
What We Changed (Execution)
Improved content direction to highlight product benefits, lifestyle usage moments, and customer experiences
Revamped visuals and tone of voice to make the brand more warm, trustworthy, and appealing
Designed content flows that strategically led audiences from awareness to inquiry and purchase
Positioned the brand as a reliable daily nutrition option through storytelling and product-forward posts
Commercial Results
+18% trial uplift
+31% repeat purchase growth
+72% increase in digital engagement
Impact
12/19 continues to appeal more to consumers who are constantly on-the-go and thus in need of quick meal fixes that does not compromise on nutritional benefits.