Twelve19 - chavva

CHAVVACOMM

Twelve19

The Growth Problem

Despite having a quality, well-loved product, the brand struggled with low engagement, limited awareness, and inconsistent sales.

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Strategic Approach

Narrative Anchoring

Proof-Led Marketing

Content-Driven Authority

What We Changed (Execution)

Improved content direction to highlight product benefits, lifestyle usage moments, and customer experiences

Revamped visuals and tone of voice to make the brand more warm, trustworthy, and appealing

Designed content flows that strategically led audiences from awareness to inquiry and purchase

Positioned the brand as a reliable daily nutrition option through storytelling and product-forward posts

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Commercial Results

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+18% trial uplift

+31% repeat purchase growth

+72% increase in digital engagement

Impact

12/19 continues to appeal more to consumers who are constantly on-the-go and thus in need of quick meal fixes that does not compromise on nutritional benefits.