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(233) 273747862

CHAVVACOMM

Zayn Organic Cosmetics

The Growth Problem 

Low trust in efficacy

Limited differentiation beyond ingredients

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Strategic Approach

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Consumers weren’t questioning what the product contained, they were questioning whether it worked.


The brand needed to move from ingredient-led to outcome-led communication.

What We Changed (Execution)

Shifted storytelling toward results and user experiences

Built ingredient transparency into benefit narratives

Created tutorial and testimonial-driven content

Strengthened retail and digital education touchpoints

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Commercial Results

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+16% trial uplift

+43% repeat purchase growth

+80% increase in digital engagement

Impact

Zayn’s shift from organic buzzword to results-driven natural choice improved trust and purchase behavior.

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